Hey, I’m Aaron. Welcome to BeachBreakAI 🤙
Simple AI advice for people building something of their own, written between surf sessions.
I chose the name because it’s two words doing two jobs.
The beach is where I’m from. I grew up surfing the beach breaks in Southern California. Sun and waves are in my DNA. 🌊
The break is the other half. This is the break you take. The break from the desk, the break from the commute, the break you keep telling yourself you’re going to take next quarter. For some people that’s a week somewhere beautiful around the world. For others it may be a bigger leap, the one where you leave your job entirely to build your own thing.
Wherever you’re at in your journey, I hope I can share some valuable information.
What I’m building
I’m building a business in the real world, with real people, in person. With all the technology we have at our fingertips, I wanted to build something that gives people a reason to be present, build connections and community, and experience really amazing places around the world. ☀️
Which might sound like a contradiction coming from a newsletter about AI. But it isn’t.
I think AI is one of the most valuable tools we have at our fingertips, and the point of it is working fewer hours, not more. It takes on the parts of the business that fall outside what I’m actually good at, and it hands me back the part that matters, which is people, in real life. It also frees me up to sneak in a surf between long work blocks. 🏄
Technology is the base, but for me, everything is built around people.
What this newsletter actually is
Every post is a real document or system I built for my business in Claude, plus the exact prompt I used to build it.
This is the real thing. You can take the prompt, copy and paste it into Claude, and get your own version in about ten minutes.
I don’t come from a technical background. I don’t have a computer science degree. I started exactly where you are, typing a question into a chat box, trying to get a result. Through the actual practice of building out a real business is how I’ve been able to hone my AI skills. 🐚
What this isn’t
It isn’t AI news. I’m not going to tell you about some new model, or give you a list of 47 new tools or plugins.
And it isn’t complicated. Everything should be short and sweet, to the point, and actually applicable to you building your own business.
What’s coming
First up is something I’ve been getting asked about: how I built what I call my brand foundation, which is the bedrock of my business. It’s the colors, the fonts, logo system, voice, all of it laid out in a real 12 page brand book. It’s the kind of document that used to cost several thousand dollars and take up to six weeks….mine took about five minutes.
I’ll share that prompt in the next post.
After that, I’ll be posting once a week with new prompts and business applications, and I’ll probably sprinkle some travel and surf content in there as well.
Hope to see you on the subscriber list, or maybe in the lineup. 🤙
See you next week.
Aaron
